The question you have when you first hear about the Pocket Agent app is, “Just how often would users use an app like this?” The hope is that rarely if ever would it be needed, but for those users that do need to file a claim the State Farm’s app is actually quite an innovative tool. From it you can begin the claim filing process, take pictures to document an incident, describe the damage involved, as well as contact a local agent or find the nearest repair location.
The Pocket Agent app implements its features well, and provides a much more efficient process for filing claims or staying in contact with State Farm than ever before. As for whether you need to install it beforehand, the beauty of the iPhone App store is that it can be downloaded in just a minute or two in the event that something does happen. Of course such a rare frequency of use application like this requires recall on the part of the user that such an app exists, but State Farm has done a good job so far of spreading the word to its customers.
While this is one of the more niche uses of the iPhone’s capabilities, it is representative of a larger trend hitting mobile where companies seek to enhance customer engagement by leveraging the powerful feature set of mobile devices such as the iPhone. By offering solutions that utilize the touch screen, accelerometer, GPS and camera, companies can prove to their costumers that they are innovating and staying ahead of their competition.
See the slightly random but effective State Farm video summary below:
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